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2010_01
United Nations Population Fund | Make Love, No Harm | Thailandby Staff reporters 26-Jan-10, 10:30
United Nations Population Fund (UNFPA) is promoting women's rights in Thailand with a print and outdoor campaign.
Creative agency Grey Bangkok has released a series of print ads and brochures designed to generate awareness of safe sex among women, especially pregnant women. The campaign promotes a positive attitude towards the use of female condoms. Interestingly, one of the print ads features two male characters illustrating that female condoms are also applicable to men.According to the creative team at Grey, unlike Europe 'safe sex’ is a sensitive topic in Thailand and the agency had to be very careful with their choices. As a result, the ads aim to be subtle and take on an angle of empowerment and choice. ![]() ![]() ![]() Credits: Project Make Love, No Harm Client United Nations Population Fund Creative agency Grey, Bangkok Executive creative director Pornthep Piyarat Art director Parom Kong-Aum Copywriter Krittipong Buntharam Agency producer Mali Pongsirisak Production company Eureka Studio Exposure Print, outdoor ![]()
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