ROI forum in Singapore

by Shannon Sweeney    6-Nov-09, 09:50

How to maximise sponsorship

SINGAPORE A two-day workshop on ‘Sponsorship Measurement – a 360-Degree Approach to Optimising Sponsorship Success’, will be held in Singapore and HK next month.

The forum will be led by Lynne Anderson, managing director, Australia and New Zealand, of Repucom International.

The workshops will be held in two locations, in Singapore on November 23 and 24, and in Hong Kong on November 26 and 27. The workshops will reveal how to maximise sponsorship performance from the perspectives of rights holders, brands and agencies.

Essential topics include the shift in sponsorship measurement post-financial crisis, utilising sponsorship research, setting objectives, impact of sponsorship and contentious measurement tools.

www.conferences.com.sg 

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