Western Australia offers new 'space to connect'

PERTH Western Australia has launched a new business events brand, ‘The Space to Connect’, following a substantial funding increase to secure high-yielding conventions, exhibitions and incentive travel groups.

Christine McLean, managing director of Perth Convention Bureau, said: “The competition to attract high-yielding convention and incentive travel business is at its most intense. A strong brand enables us to stand out as a fresh and inspiring business events destination.”

Other planned activities include upgrading the bureau’s website, publication of a new edition of its Meeting and Incentive Planners Guide together with a suite of new promotional collateral targeting specific markets, and production of a new promotional video.

Visit www.pcb.com.au for more information