Inside STB's F1 Singapore SuiteBy Lauren Arena
22 Sep 2017
Corporate hospitality has become a major part of the sports world—big brands pay big dollars to sponsor premium suites where they can lure key clients with killer views and VIP access, while top-notch food and wine usually seals the deal.
There’s no denying that the good ol’ corporate hospitality suite remains one of the best places to network. And the recent Formula One Grand Prix in Singapore is no exception.
As part of this year’s trackside hospitality, the Singapore Tourism Board (STB) invited key stakeholders (and media) to its new-look Singapore Suite across the three-day event.
Following the launch of its new Passion Made Possible brand, the Singapore Suite highlighted local suppliers and iconic venues with custom-designed F&B—including hawker stalls offering satay skewers on the Sky Terrace, designer canapés from Cantonese fine-diner Mitzo, and F1-inspired cocktails from the award-winning Manhattan bar at the Regent Hotel.
A colourful photo wall and selfie booth also allowed guests to walk away with a holographic momento from the event.
Check out our photo gallery for some suite inspiration…