How Audi engaged VIP buyers in TaiwanBy Staff Reporter
11 Nov 2016
Event agency Pico worked with Audi Taiwan to launch its new Audi Sport brand alongside its new R8 V10 and R8 V10 Plus models to a group of more than 190 VIP guests and 210 media in Taipei.
At the launch event in May, the Pico team created an immersive environment to showcase the power and beauty of the new sports car, allowing the audience to experience the R8 V10 Plus as a race car and embody the brand's ‘Born on the track. Built for the road' philosophy.
Pico raised the audience’s seats to create a grandstand-like setting and used 3D projection techniques to showcase the car on a virtual race track, effectively transporting the audience to the racing circuit.
Audi Taiwan marketing director, Angelika Hilger, says: “We thanked Pico Taiwan for the professionalism, creative ideas, dedication, and all their efforts and commitment.”