Gallery: i Light Marina BayBy Lauren Arena
19 Aug 2016
Established in 2010, i Light Marina Bay was conceptualised by Singapore’s Urban Redevelopment Authority (URA) both as a ‘place-making’ event for the Marina Bay precinct, and to raise awareness about sustainability.
To promote environmentally-responsible behaviour, brand activation agency Pico created the event theme ‘In the Priase of Shadows’ and briefed participating artists to incorporate the use of recyclable materials and energy-efficient lighting technologies in their art pieces.
As well as an education programme, artistic performances and outdoor dining options, the event also included a ‘Switch Off, Turn Up’ campaign that encouraged 73 buildings in the area (a 40 per cent increase on 2015) to switch off non-essential lighting and turn down air-conditioning.
Event sponsors, such as Philips and OSRAM, were able to leverage the event to showcase new technologies through co-created artworks and events.
Keen to improve brand recall, Philips worked with Pico to curate a lighting symposium where artists, architects and interior designers could share their perspectives on light and shadow...
To read the full case study, click here
Trending Right Now
The Review: Andaz Singapore
09 Nov 2017
Inside STB's F1 Singapore Suite
22 Sep 2017
Singapore's MICE game changers
08 May 2017
Brand building: Mercedes-AMG honours Chester Bennington in Hong Kong
20 Nov 2017