Case Study: Dom Perignon dazzles in SydneyBy Megan Gell
10 May 2017
Sydney hospitality giant Merivale hosted 100 loyal customers at the Dom Pérignon Lumière Dinner, a once-in-a-lifetime dining experience at the Ivy Ballroom. Staging Connections was tasked with wowing the VIP guests with a spectacular lighting and projection show, handling everything from design to production and styling.
All elements of the show’s design were to reflect the values of the Dom Pérignon brand and delight attendees. The evening began with a welcome from Richard Geoffrey, chef de cave (cellarmaster) of Dom Pérignon, who invited them to enjoy the entertainment, food and the wine.
Guests were welcomed into the space by glowin-the-dark performers dressed in LED lighting costumes, whose neon movements ushered them to one of two custom-built long tables, each seating 50 guests.
A dozen 16K projectors brought the white tablecloths, name cards and place settings to life with creative custom animations projected down onto the tables, aligning perfectly between cutlery and plate settings. Each place setting had a dedicated spotlight, an oasis of light surrounded by near total darkness for maximum effect.
Bright graphics and emotive swirls of colour within the animations conveyed the elegance of the Dom Pérignon brand in a captivating display of innovative projection-mapping techniques.
Merivale chefs constructed a three-course menu to match and complement the champagnes.
Staging Connections developed image and text projections for each course that were both attractive and informative—revealing notes on the wine being served, or historical details about the house of Dom Pérignon.
Guests were fully immersed in the experience. The black-and-white styling by production company Alfred was enhanced by intuitive lighting and a Cryo Fog machine that created an ethereal atmosphere, while music by a futuristic masked DJ and a cellist accompanied the meal.
The production was a complex affair. Part of the complexity was the close proximity of guests to the projected artwork, so a high-pixel-density system was specified by production designers to deliver a crystal-clear visual spectacle.
This included vertically hanging the twelve heavy projectors required to map the high-resolution motion graphics. Extensive pre-production consultation was necessary to ensure to-themillimetre precision for flawless projection onto the tables below.
The projection was so detailed that 9,000,000 pixels were displayed on each 15-metre table using four media servers, all pushed to their limits, often approaching an impressive 2GB/s bitrate to deliver an impeccable visual production.
“Precision was the key, and the team worked hard to ensure cutlery, glassware and plates were all aligned to the bespoke animations, to maximise the visual effect,” says Kathy Savill, director of sales and events, at Merivale.
Trending Right Now
Top 5 team-building activities in Malaysia
07 Nov 2016
Evolve or die: New MICE business models needed
03 Aug 2017
Andaz Singapore appoints DOSM
14 Aug 2017
How clever city planning can attract more meetings
26 Jul 2017