Corporate and incentive groups heading to the South Korean capital can now qualify for a new experience support programme, launched this month by the Seoul Convention Bureau.

For qualifying groups, the bureau can help organise a tailored cultural and destination-focused experiences and offer financial subsidies and discounts. To qualify corporate groups and meetings must stay in Seoul for at least two consecutive nights, and at least 100 nights in total.

In partnership with the Seoul MICE Alliance organisation, the bureau has developed five cultural experiences specifically for meeting and incentive groups:

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  • Walking on the upcoming urban sky park of Seoullo 7017
  • Bicycle riding on the Han River
  • Trekking on the Seoul City Wall
  • Traditional culture activities such as hanbok wearing, traditional instrument lessons
  • K-Pop dance lesson and makeover

In addition to the five options, interested groups can also propose an experience programme through a local travel agency or DMC for consideration of support.

Jae Yong Kim, director of Seoul’s Tourism Policy Division, says: “Overall interest in Korean culture and Hallyu is continuing to attract visitors to Seoul and particularly from Southeast Asia which makes up 35 per cent of inbound corporate and incentive groups. Seoul will continue to develop unique experience programmes for them to ensure their time is memorable.”

Corporate and incentive groups interested in the experience support programme can contact the Seoul Convention Bureau.