Pico launches data-driven agencyBy Staff Reporter
29 Sep 2017
Pico Far East Holdings Limited this week announced the launch of ‘Imaginators’, a talent-based agency specialised in creating experiences through ‘humanised technology’.
Powered by the former Imagindustries, the new company relies on both intuition and data to understand customer need. Imaginators aims to deliver brand engagement through strategic audits and diagnoses, customer intelligence, the creation of IP events and live experiences, and communications strategies and tactics.
Leveraging the Pico+ network of agencies, Imaginators is set to play a key role in strengthening the group's client base through cultivating deeper engagements and relationships.
Greg Crandall, director of brand engagement at Pico+ (pictured) says: “Brands are challenged by fractured marketing budgets and channels that do not/ are not designed to work together. Our Pico+ strategy delivers integrated solutions with sophisticated data-driven methodologies that work seamlessly to stimulate and activate audiences.”
Imaginators director of retail strategy and technology, Guy Paillard, says: “We are excited about our integration with the global Pico Group and our role in the Pico+ strategy. We believe our expertise in retail strategy, IP creation and brand engagement will make a great contribution for our combined clients.”