Drones are being increasingly used for events, providing theatrical entries and dramatic product reveals and giving digital audiences added viewpoints through camera angles.

There are a few things to remember though when using drones, cautions Greg Crandall, director of brand engagement at Pico+, a member of the Pico Group.

“Drones are not silent, they can be noisy and sometimes quite disruptive,” he says. “Ensure you’ve also covered off all local flying and safety regulations—it is no fun having someone shut you down moments before a show.”

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He adds that if you do decide to use drones make sure you conduct test flights and comprehensively rehearse all camera angles.

Damian Fry, event director at cievents, Hong Kong, believes live video feeds encourage a more authentic social media personality, allowing event organisers to extend their reach in sharing and creating dynamic content for the end user, thus extending the reach of the conference room to a wider audience.

“However, censorship and privacy are challenges that must be considered when looking to broaden technology usage [in this space],” he says.

While the possibilities can be endless with live-streaming technologies, Adam Charles, SVP at FreemanXP APAC, says it’s important to share the event experience in a way that resonates with the brand’s target audiences, while also ensuring it ties in with their messaging around the event.

“We need to keep in mind our clients’ goals first, and build the tech in around these,” he says.