The inaugural MICE360 event will bring together corporate event buyers, agencies and suppliers for an interactive day of learning, thought leadership and networking. 

Set to take place in Hong Kong on June 14, MICE360 is designed around an innovative event format with engaging sessions that will serve up refreshing and inspirational content.

Industry heavyweights such as Kitty Wong, president of the World PCO Alliance and president of Taiwan-based PCO K&A International, and event entrepreneurs like Kristy Castleton, founder of Rebel and Soul agency, have joined our speaker faculty and will offer insight into market shifts and the latest event trends.

5 golden rules for selling your event
5 golden rules for selling your event
IMEX 2017 wraps with 'positive outlook'
IMEX 2017 wraps with 'positive outlook'
IMEX: Carina Bauer addresses gender equality concerns
IMEX: Carina Bauer addresses gender equality concerns

“Change is here to stay,” Wong says. “If you don’t catch up with the trend and make proper adjustment, there is no room for you.”

The 2017 agenda was recently unveiled. Session highlights include:

Sharing economy—industry disruptors
When Airbnb and Uber came on the scene a few years ago industry analysts were doubtful that they would ever penetrate the meetings and events space in a meaningful way. But these “disruptors” have not only become key service suppliers for accommodation, transportation and venues, they have also spurned the development of event specific platforms. This session addresses the impact of the sharing economy on the MICE industry, and explores how planners can harness these platforms for their next meeting and event.

Security and risk management—new challenges
International events are facing greater challenges than ever before. Recent concerns—such as terrorism, instability on the Korean Peninsula, and uncertainty surrounding the Trump administration—are changing event planners’ responsibilities in crisis management and duty of care. This session addresses new challenges, and investigates the impact these have on the corporate meetings industry.

Managing events in emerging destinations—case studies
Planning an event in an emerging destination can be a daunting prospect for meeting planners, but with a reliable local partner and a bit of insider knowledge, it can be a fresh and rewarding experience. Experts share their first-hand experiences on the opportunities and pitfalls of hosting an event in one of the region’s emerging MICE destinations.

Data protection huddles
Data can make or break a conference, event or tradeshow. How can event organisers stay within the law, whether local or international, in the run up to an event? What are the current regulations in key markets, and how are these adapted to different styles of events? This session will explore a number of different scenarios, and will provide key insight and practical tips.

View the full agenda and register to attend MICE360 online. For more information and sponsorship opportunities, contact Emma Donald, Commercial Director, +852 3175 1946 or email