UFI, the global association of the exhibition industry, has announced Malaysia will play host to the 13th UFI Asia Pacific Conference, Open Seminar.

Set to take place in Kuala Lumpur from March 1 to 2 2018, the seminar is set to increase awareness of Malaysia's growing exhibition market.

“Hosting the 13th UFI Asia Pacific Conference will be an excellent opportunity for us to promote Malaysia and showcase our country given the accelerated pace of infrastructure developments taking place," Ho Yoke Ping, Malaysia Convention and Exhibition Bureau (MyCEB) general manager of business events, says.

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“Malaysia has already raised its profile internationally for conventions and meetings and having the UFI Asia Pacific Conference here will further support our goals to expand the exhibition market share, an important segment of our business. Business events have been recognised as one of the key contributors towards Malaysia’s Economic Transformation Programme to reach developed nation status by 2020,” she says. 

The 13th UFI Asia Pacific Conference will mark the second time the event has taken place in Malaysia and is expected to generate RM1.8million in economic impact for the country.

Mark Cochrane, UFI’s regional manager in Asia Pacific, adds: “UFI is pleased to bring this event back to Kuala Lumpur in 2018. The last time we held this event in Kuala Lumpur was in 2009 and since then market in Malaysia has gone from strength to strength.
 
"We expect that the 13th edition of the UFI Asia Pacific Conference will, yet again, offer the exhibition industry in Asia a powerful platform to learn about the latest trends and to network with industry leaders from across Asia. We look forward to working with the team at MyCEB and MACEOS in the months ahead."