Events agency Jack Morton Worldwide has appointed Evie Loo as its new managing director in China.

Loo has more than 20 years’ industry experience throughout Asia, having previously worked at agencies Avantgarde and Dentsu Y&R. She joins from Force by DEG, which she founded in April 2014.

She has worked with several leading brands, including Jaguar Land Rover, Nike, BMW, HP and DHL.

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Loo also has brand-side experience having worked at Michelin, MasterCard and Iomega. She will oversee Jack Morton’s Beijing and Shanghai operations.

She replaces Adam Charles, who leaves the position after a six-year tenure.

"I’m very excited to be joining the agency. It’s an honor to have the opportunity to lead our talented team in Shanghai and Beijing and I look forward to creating extraordinary work for our clients together," says Loo.

Julian Pullan, vice chairman and president for international of Jack Morton Worldwide, says: "Evie has a terrific track record of success within our industry in China.

"Her experience and insight will be a fantastic asset to our clients in the region and I’m delighted she’s joining the Jack team."