ICESAP conference hits ShanghaiBy Lauren Arena
21 Apr 2017
The Incentive, Conference & Event Society Asia Pacific (ICESAP) has announced its 2017 conference will take place at the new W Shanghai–The Bund in September.
The three-day event (September 6-8) will feature an extensive education and networking programme directed by ICESAP advisory board members Georgie Farmer, group manager, global travel, meetings and events for Microsoft; Bert Li, events director at Amway China; Alicia Yao, deputy secretary general, China MICE Committee; and Robin Lokerman, MCI group president.
ICESAP president Nigel Gaunt says the event will replicate its successful 2016 format, with a series of dedicated Leaders’ Forums for corporates, event agencies and suppliers, followed by a full-day conference, gala dinner and innovation workshops.
“We introduced our Leaders’ Forums in Singapore last year and received great feedback. In 2017 we’re taking this one step further by also including a mechanism for implementation that will see the circulation of ideas and key initiatives discussed during the meetings. Our corporate, agency and supplier advisory board members will also take responsibly to oversee these initiatives for the next 12 months.”
VIP delegates and Chinese government officials are set to attend the event, with a keynote presentation by Sun Wei Jia, director general of the Counsellors' Office of the State Council of the People's Republic of China.
Sun, who served as the deputy director of the media and communication department of the Beijing Olympics, will address tourism concerns, plans surrounding the One Belt, One Road project, and the importance of the business events industry to the Chinese economy.
For international delegates, Gaunt says this year’s event will offer insight into the workings of China’s rapidly expanding MICE industry.
“The attraction of holding this year’s event in China is to extract more business from the Chinese customer and to better understand business conduct and the procurement process in China,” he says.
“We’ve partnered with Sourcing China, an association of procurement managers in charge of MICE spend, who will attend a dedicated business session to offer advice to international delegates on how to secure business in China.”
“We’re expecting 50 key Chinese buyers to attend the event, which will be cherry-picked based on their international and regional spend,” Gaunt says.