How to create effective icebreakersBy Kim Benjamin
13 Oct 2017
For some digital icebreaker inspiration, Olivia Kosasih, senior manager, digital marketing strategy at Epicentro, a Pico Group member, suggests using Instagram hashtags during an event.
“Hashtags can be used to encourage event participants to share their feelings about an event—and in the process, get to know one another and get into conversation,” she says.
“To foster emotional personalisation, some events even feature digital displays showing participants’ photos and contents via hashtags on Instagram.”
Photo booths can also be used for icebreakers. “In many of our events, delegates can add unique stamp messages to photos and share them via social media, giving the images (and the event) a further personal touch,” says Kosasih.
Cate Carpenter, global head of marketing at cievents, says the key to creating effective icebreakers starts with understanding the objective first.
“That is when the creative juices will start flowing to engage and energise delegates,” she says. “There are many options available and new ideas are always coming to the market.
“The most popular? Again, it comes back to the purpose of your event, this needs to be aligned to the activity.”