Editors' Choice: Best bureau in AustralasiaBy Staff Reporter
11 Jan 2017
As part of CEI Asia's inaugural Editors' Choice industry excellence report, here we celebrate the best bureaus across Australia:
Business Events Sydney (BESydney)
For many convention bureaus, the three-year closure of its main convention facility would spell dark times or even disaster—not so for BESydney, which has reported a A$360 million (US$269 million) pipeline of events despite the demolition of the Sydney Convention & Exhibition Centre in 2013.
From January 2015 to June 2016, BESydney secured over 120 business events, 55 of those in the first six months of this year. Many of those secured for 2017 to 2023 will be hosted by the soon-to-open International Convention Centre (ICC) Sydney, the much-anticipated replacement venue and anchor for the city’s new harbourfront event precinct.
The influx of regional direct-sales incentive groups has been a growing trend, and is increasingly catered for by the local industry. Amway Taiwan brought 1,200 delegates for a world-record Harbour Bridge climb in March, and Nu Skin China rewarded 4,000 of its team with a five-day trip in April. The numbers continue to grow into 2017 with the Amway China Leadership Seminar returning to the city for the third time in January with 8,000 delegates.
“We have seen 20 per cent year-on-year growth in business both secured and delivered from the Asian incentive market over an extended period,” says Lyn Lewis-Smith, CEO, BESydney (pictured).
“Our relationships in market continue to be strong and a key competitive advantage in attracting this high-yielding business. This is clearly evidenced in the successful events delivered in the city by our partners.”
The new ICC Sydney will be a major draw. “In total, BESydney, with support from ICC Sydney and thought leaders from around Australia, has secured nearly 50 high-profile business events to take place at the venue through to 2023, attracting close to 90,000 delegates who will spend over 420,000 delegate days in Sydney,” says Lewis-Smith. “Over 55 per cent of these association events secured are from [state] government priority industries.”
The largest international meeting secured for 2017 is the OpenStack Summit, which will welcome an estimated 5,000 delegates to the new venue.
Adelaide Convention Bureau
Once known as the sleepy ‘City of Churches’, in recent years the stunning South Australian city of Adelaide has repositioned itself for the 21st century as a hub for the global biomedical industry through strategic development and collaborations with key industry players.
In the past 12 months the bureau has secured 120 events—worth an incredible A$210 million (US$156 million)—punching well above its weight as a city with just 1.25 million residents. This represents a 39 per cent year-on-year increase and 108:1 return on investment on total operating budget.
Adelaide’s Riverbank precinct is home to the recently expanded Adelaide Convention Centre, which handily sits beside the new A$3 billion (US$2.25 billion) BioMed City, a still-expanding cluster of health and medical research institutes.