Dreamforce 2016, an annual user conference for software company Salesforce, kicked off in San Francisco this week as more than 170,000 delegates descend on the city.
Touted as one of the biggest software conferences in the world, this year’s event spans across 16 venues and will feature 3,000 breakout sessions and more than 1,500 hours of content.
Event agency George P. Johnson's US office is producing the event, which gathers thought leaders, industry pioneers and IT professionals, and features keynote addresses, product launches, training sessions and networking opportunities.
Delegates from more than 80 countries are expected to attend the week-long event (from October 4-7), with an additional 150 hybrid meetings in 51 countries set to attract 15 million 'virtual' delegates who will consume the conference content online.
Dreamforce 2016 event highlights:
This year marks the thirteenth edition of the global cloud computing provider’s annual conference, which was first hosted in 2003.
In its inaugural year, the conference hosted 1,000 attendees at the Westin St. Francis Hotel in San Francisco. Dreamforce expanded to the much larger Moscone Center in 2005, and in five years, passed the 10,000 attendee mark.