CEI

Dreamforce 2016 kicks off in San Francisco

By Gabey Goh | Oct 5, 2016

More than 170,000 delegates descend on San Francisco for one the world's biggest software conferences

Dreamforce 2016, an annual user conference for software company Salesforce, kicked off in San Francisco this week as more than 170,000 delegates descend on the city.

Touted as one of the biggest software conferences in the world, this year’s event spans across 16 venues and will feature 3,000 breakout sessions and more than 1,500 hours of content.


Event agency George P. Johnson's US office is producing the event, which gathers thought leaders, industry pioneers and IT professionals, and features keynote addresses, product launches, training sessions and networking opportunities.

Delegates from more than 80 countries are expected to attend the week-long event (from October 4-7), with an additional 150 hybrid meetings in 51 countries set to attract 15 million 'virtual' delegates who will consume the conference content online.


Dreamforce 2016 event highlights:

  • Keynote presentations from philanthropist and co-chair of the Bill & Melinda Gates Foundation, Melinda Gates; General Motors chairman and CEO, Mary T. Barra; sports icon and humanitarian, Billie Jean King; and author and philanthropist Tony Robbins
  • Grammy award-winning and Oscar nominated band U2 will headline this year’s Dreamfest to help raise more than US$10 million to benefit the UCSF Benioff Children’s Hospitals
  • More than 20 monks from Plum Village, France, to lead daily meditation sessions and spend time in a dedicated mindfulness zone
  • Nearly 100 sessions focused on women’s leadership and equality.
  • Salesforce is partnering with (RED) to raise US$1 million to help deliver the first AIDS-free generation
  • Entrepreneurs and stars of ABC’s “Shark Tank,” Mark Cuban and Chris Sacca, will be joined by will.i.am and CEO of BroadbandTV Shahrzad Rafati to judge the new Dreampitch competition, where competing startups will have the opportunity to receive an investment of up to US$150,000


This year marks the thirteenth edition of the global cloud computing provider’s annual conference, which was first hosted in 2003.

In its inaugural year, the conference hosted 1,000 attendees at the Westin St. Francis Hotel in San Francisco. Dreamforce expanded to the much larger Moscone Center in 2005, and in five years, passed the 10,000 attendee mark.