BMW appoints event agency in AustraliaBy Staff Reporter
10 Aug 2017
BMW Australia has appointed creative services agency, Kojo, as their event and experiential production partner following a closed, four-way pitch.
BMW general manager of marketing, Stuart Jaffray, says the pitch process was highly competitive.
“KOJO demonstrated an innovative and clear vision which we believe will help us to achieve our objectives,” he says.
The scope of work includes activation of BMW’s own property, BMW Driving Experience, as well as BMW’s sporting and cultural sponsorships, which include the BMW Caulfield Cup, BMW Derby, Motorsport and the Queensland Ballet.
Daniel Tippett, Kojo national events director says: “The appointment reflects the quality of Kojo’s team, our integrated approach and commitment to excellence. Kojo’s breadth of service allows us to offer BMW an improved creative execution supported by strong brand services."
“In a world that is saturated with communication channels and numerous touch points, you can no longer just create an event and expect everyone to be amazed. Our goal is to create bespoke experiences that resonate with each consumer and create lasting memories. With over 25 years’ experience, we understand the science behind it,” Tippet says.
Following the launch of the new BMW 5 Series in March this year, the luxury car brand is set to enter an exciting period, bringing a number of new vehicles to market.
“The 5 Series is just the start of a product onslaught that ranges from new and updated products from the iconic BMW M high performance brand, to best sellers like the all-new BMW X3 which will arrive in December,” says KOJO executive director of brand & sport, Stephen Lord.