The Asia-Pacific Incentives and Meetings Expo (AIME) today announced the introduction of a free educational series designed to help exhibitors maximise their investment during the 2018 show in February. 

The series includes two webinars and one face-to-face seminar, and aims to provide a deeper understanding of MICE buyers to enable better engagement during the expo. 

The sessions will be hosted by Louise Harrison, coach and MICE consultant at Motive Networks, who has nearly 30 years’ experience managing corporate events, association meetings and incentive travel programmes across the globe.

World's largest industrial tech event comes to Asia
World's largest industrial tech event comes to Asia
Brands in action: Diageo China hosts Whisky Summit
Brands in action: Diageo China hosts Whisky Summit
Five golden rules to boost brain power
Five golden rules to boost brain power

“Across the series I will share insights on how to identify with a buyer and enhance the value of your connections, what influences a buying decision, how to be confident and deliver more effective proposals, along with making the most of appointments while at AIME," Harrison says.

Angela Sciacca, project manager at Reed Travel Exhibitions, says the education series will add value for exhibitions in an ever-evolving event landscape.

“For first-timers and industry stalwarts alike, it’s vital to know your target audience, what they’re looking for and what motivates them, especially in our changing industry landscape. This is a huge advantage and opportunity for exhibitors to learn how to increase engagement at AIME 2018.” 

AIME attracts leading destination bureaus including New Zealand, San Francisco and L.A along with major industry brands such as Cvent, Hyatt Hotels and One&Only Resorts. 

AIME will be held at the Melbourne Convention and Exhibition Centre, 20-21 February 2018.