Walt Disney Corp meets in Seoul

by Megan Gell    25-Aug-10, 09:51

Digital Media Conference achieves conversational tone

Company Walt Disney Corporation (WDC)

Event WDC presents Digital Media Conference 2010

Venue W Seoul Walkerhill and Sheraton Grande Walkerhill

Organiser Uniplan Hong Kong

Group size 200

Date March 30-31

 

The brief

WDC wanted a location that suited, and could support, the conference’s hi-tech content and the host venue needed to offer accommodation at different price points.

 

Challenges

“Getting a good, sophisticated audiovisual production outfit in Seoul can be very difficult,” says Darren Kerr, director of events for Uniplan. “We ended up using a number of suppliers in order to meet the lighting and technical requirements of the event.”

 

Execution

WDC chose South Korea because it is one of the world’s most wired and technologically advanced nations, is heavily involved in animation and is a major source of business for the online media outlets in attendance.

The main conferencing day featured panel-driven sessions to stimulate a conversational tone and reduce formality. 

“The panel style put speakers at ease and facilitated interesting discussions between industry heavyweights and newcomers,” says Kerr. “The ballroom was set-up in a classroom formation as delegates needed to take a lot of notes and it brought everyone together.”

A buffet lunch was held at Rounds and the evening’s cocktail event was held at Woo bar. Smaller regional meetings were held on the closing day.

 

Comment

“The Walkerhill complex provided a range of accommodation, good conference facilities and Woo bar was an impressive venue for the cocktail function,” says Kerr.

 

 

 

 

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