Speedo conference in Hong Kong

by Megan Gell    6-Oct-09, 10:24

Two-day event at Hyatt Regency Sha Tin

Event Speedo International Season One 2010 Conference
Venue Hyatt Regency Hong Kong, Sha Tin
Delegates 95
Date May 26-27





The brief
Speedo is an international swim and sportswear manufacturer. Its half-yearly sales conference is designed to attract potential buyers from around the region who are unable to attend its global events in Europe.

Challenges
Speedo had originally planned to host a barbecue dinner in the hotel’s outdoor entertainment area beside the pool. Heavy rain meant this was moved indoors to the ballroom foyer and the adjacent meeting facilities.

“The day before the event it was raining quite heavily,” says Joanna Men, marketing manager at Speedo International. “The hotel’s sales team put together a very helpful contingency plan. We had a buffet set-up in the meeting rooms with chefs barbecuing along the covered outdoor terrace that connects them as well as tables and a live band in the spacious ballroom foyer.”

Despite the change, almost all delegates stayed to enjoy the dinner, music and games.

Execution
The conference was attended by 95 delegates from ten countries, 40 of whom stayed overnight. The event began with a morning conference, legal presentation and Q&A session in the ballroom. Self-serve buffet coffee breaks on were held on both days in the ballroom foyer area. 

Lunch was held at Sha Tin 18, the hotel’s Cantonese restaurant. During the first day’s lunch break, the hotel’s events team transformed the ballroom for the afternoon’s catwalk show. Two sales discussions followed, the first with Japanese buyers in the ballroom and the second, a China progress update was held in a boardroom on the 24th floor.

The next morning, buyers viewed a product display and presentation in the ballroom, which was set-up with two branded podiums, a large screen and several display points. Closing sessions included a meeting in the ballroom and a phone conference in a second meeting room on the 24th floor.

Comment 
Men says: “Hyatt Regency, Sha Tin has the right resort feel for our product combined with an excellent sales team and the high-quality audiovisual facilities required for an event like this.”

• Send
• Print
• Bookmark

• Meeting packages from across Asia
• Walt Disney Corp meets in Seoul
• Singapore Experience Awards 2010
• Mobility event pleased with Hong Kong
• Convention & Exhibition Centre Report 2010

• Meeting packages from across Asia
• Hong Kong's green practices in focus
• The region's best rooftop venues
• Marina Bay Sands announces first event
• Best MICE Hotel in Asia

• Meeting packages from across Asia
• CotaiJet further expands services
• ITB Asia sees return to growth
• The best of Bintan for corporate groups
• L'Oreal hosts incentive group in Melbourne