Travelling in groups of between 2,000 and 3,000, the massive Infinitus China delegation is making its way through Thailand this month with each employee scoring a six-night trip.

The intinerary includes three nights in Bangkok and three nights in Pattaya, staying at four and five-star hotels and occupying around 38,000 room nights in total.

In addition to the 110 regular flights to transport delegates, 400 coach trips and about 36 river cruise tours have been reserved for the group.

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During their stay in Pattaya, four gala dinners were held to welcome the group, hosted by Thailand’s Ministry of Tourism and Sports (May 15), Thailand Convention and Exhibition Bureau (May 16), Tourism Authority of Thailand (May 19), and by Pattaya City (May 23).

Tourism Authority of Thailand (TAT) acting governor and deputy governor for international marketing – Europe, Africa, Middle East and the Americas, Juthaporn Rerngronasa, says: “Thailand has become a very popular destination for Chinese travellers as well as a top-of-mind venue for China’s incentive programme in recent years, thanks to our geographical proximity, easy accessibility, high standards of service as well as a wide variety of tourism products and the memorable ‘Thainess’ experience.”

The 17-day Infinitus event is expected to generate around THB600 million in tourism revenue, according to Rerngronasa.

Infinitus hosted a similar incentive trip to Thailand in May 2012, but on a smaller scale than this year.

But any records are likely to be broken in a year, when the company says it is planning to bring up to 20,000 staff on another mega incentive trip to Thailand.

In recently years, Thailand was chosen as the venue for other mega incentives from China, including Amway China in April 2012 at about 16,000 award-winners and Pro-Health in November 2012 for about 10,000 employees.