Event Nu Skin Southeast Asia Ruby and Leaders Success Trip
Organiser M.I.C.E. Matters Singapore
Venue Seoul
Group size 160
Date April 15-18
The brief
Nu Skin Southeast Asia, the US-based direct-sales company, rewarded 166 of its “Nu Skin Ruby Executives and Leaders” with an incentive trip to Seoul. The four-day trip had to include a visit to the company office, the Nu Skin convention, a teambuilding activity and sightseeing.
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ChallengesAside from the teambuilding event, Nu Skin Southeast Asia wanted the delegates to experience the best that Seoul had to offer on the four-day trip. M.I.C.E. Matters combined the two and the teambuilding activity took place at three tourist hot spots – Kimchi School, Namsangol Hanok Village and Cheonggyecheon Stream.
As all three are public areas and teambuilding events are rarely held there, M.I.C.E. Matters worked with Seoul Tourism Organization (STO) to acquire permits from the city government. The permits were a matter of formality to ensure that the activity will run smoothly, given the packed itinerary. To save time, the activity took place on a Sunday morning to avoid Seoul’s heavy traffic.
ExecutionThe delegates visited Nu Skin’s Seoul office and attended the Nu Skin convention on the first two days, with an evening shopping excursion and trips to Gyeongbok Palace and the Blue House in between. The half-day teambuilding took place on the third day. “We wanted an engaging teambuilding event that would allow participants to bond and discover Seoul within a few hours,” says Melvyn Nonnis, director of sales at M.I.C.E. Matters. “We also wanted the activity to be fun and not something that participants felt that had to do because it was a company thing.” The group was divided into ten teams and the day began at the Kimchi School, where the teams learned to make kimchi and tried on hanbok – traditional Korean costumes. At Namsangol Hanok Village, the teams did paintings of the surrounding gardens and pavilions.
The event’s highlight took place at Cheonggyecheon Stream, which runs through downtown Seoul. The participants made miniature origami boats and wrote wishes on them, after which they let it sail down the stream in a race. M.I.C.E. Matters, with help from STO, prepared official documents for it, as this was the first time that such an activity had been allowed at Cheonggyecheon Stream.
CommentMelisa Tantoco Quijano, president for Southeast Asia, Nu Skin Enterprises, says the trip was a success. “The teambuilding objectives of experiencing Seoul in a fun way while enabling members to bond with each other were achieved and we had perfect weather that day.”