Event Clinique incentive
Organiser Upfront Media
Venue St. Regis Singapore
Group size 120
Date June 9-16
The brief
Cosmetics giant Clinique wanted to organise an incentive trip to motivate and reward its top Asia Pacific sales consultants. It chose St. Regis Singapore for its luxurious surroundings and excellent service, including its signature Butler Experience.
As a finale to the sales conference, Clinique requested a masquerade ball so the incentive winners could dress up and enjoy a Venetian-inspired formal event.
Challenges
The Clinique group occupied 51 guestrooms and the hotel had to satisfy the various tastes of the predominantly female delegates, deliver the sophistication Clinique expected and accommodate Clinique colours of white, silver and green in the theme party set-up.
The St. Regis Singapore events team met with the client and event company to make sure they understood each specific requirement.
Upfront Media director Jamie Yeo says sourcing for good-quality masks was tough – they eventually secured them from the US. “Clinique was great, approving whatever was needed to make the event special and memorable for their people,” says Yeo.
Instead of hiring dance instructors, seven professional male models were engaged and put through a two-hour ballroom dancing lesson.
Execution
While the ladies who attended the incentive had all brought their own costumes for the masquerade ball, as a special surprise the hotel’s butlers discreetly placed beautiful Venetian masks in all of their rooms the night before the ball. A mural of Venetian scenery and a gondola were constructed in the foyer, where a “gondolier” posed with guests.
A roving magician dressed as a court jester entertained the group during cocktails and dinner. In the ballroom, the theme, set-up, lighting and floral arrangement reflected the Clinique colours.
The stage was transformed into a Venetian street with old-fashioned street lamps. To begin the evening, there was a waltz and salsa performance on the carefully laid out large dance floor in the centre of the room.
Midway through dinner, a professional dancer demonstrated the three-step waltz. A surprise element was when the two top men from Clinique Asia Pacific appeared on stage. To popular applause, they joined the seven “handsome princes” to waltz the evening away with the delighted ladies.
The night ended with current popular tunes, which turned the ballroom into a hip club as delegates partied until late.
CommentClinique senior education manager Asia Pacific, Sabina Teo, says: “There was great synergy between our organisation, Upfront Media and the St. Regis team.
"The food was great and there was excellent support from the staff who met our guests’ needs with a genuine smile. It was a romantic, fun and rewarding evening for everyone who attended.”