BANGKOK The Thailand Exhibition and Convention Bureau (TCEB) has launched its Believe in Thailand campaign to rebuild confidence in the country as a business events destination.

“With the launch of this new campaign, we want to inform potential business travellers to Thailand and reassure all MICE players, organisations and businesses,” said Akapol Sorasuchart, president, TCEB. “Bangkok and Thailand are back to normal. There has never been a better time to hold a business event in Thailand.”

TCEB has also hosted a number of familiarisation trips since the end of the domestic conflict in May in an effort to show meeting and event planners first-hand the resumption of business.

“The objective of this road show and global campaign is to reignite the interest and confidence in Thailand,” added Sorasuchart. “Thailand is a country that has developed a thriving business travel industry through the superior service, professionalism and friendliness of the Thai people.

"This has not changed and we are positive that Thailand will continue to be an attractive destination for MICE events.”  Phuket is the first destination to show signs of recovery, hosting a steady stream of events during the past three months.

However, the continued State of Emergency has kept in place automatic travel advisory warnings in several countries, meaning many delegations cannot be covered by insurance when travelling to Thailand, despite attractive rates, financial incentives and their willingness to do so.