What are your main markets?
Our offices in Hong Kong and Australia have been active for several years. We have just opened in China and Singapore, with India planned for next year.
How many staff do you have in Asia?
We have 70 full-time staff split across the region, with a diverse skill-set covering everything from experiential design and production, social media strategy, digital and advertising to brand strategy.
What events do you specialise in?
Integrated brand experiences. These can take many forms, from physical builds, to consumer activation campaigns and more traditional sales-enablement events.
What is the best event you have done?
The Infocomm Development Authority of Singapore (IDA) project saw us celebrate 25 years of achievement – and the positive impact of technology – by building a 10,000 sqm interactive experience that took visitors on a journey through the history of IT, the thoughts of global visionaries and a look at the brave new world that awaits us.
Name some recent clients.
Ford, Jaguar, Land Rover, HP, DHL, BlackBerry.
Mark Barrett is CEO, Asia Pacific, Imagination
www.imagination.com