BEIJING Hosted buyers were impressed by the Team Australia Business Events Educational (TABEE) held in Beijing in March. TABEE is Tourism Australia’s annual regional trade event that brings together Asian business events buyers with leading Australian suppliers.

Tourism Australia regional Johnny Nee, said: “We are seeing good opportunities across many Asian markets as many businesses experience growth this year.” The event’s theme was “Take your thinking to a whole new place”, which positioned Australia as a destination that inspires business and innovative thinking.

Nee added: “Our focus for TABEE this year was to highlight how Australia provides an environment that fosters new ideas and fresh thinking and, in doing so, delivers real business results and return on investment.”

Joey Cheah, business development manager, Seduna Travel Services Malaysia, said: “I was impressed with the quality of the Australian exhibitors and the professional set-up of the event.”

Head of Business Events Australia, Joyce DiMascio, said TABEE 2010 explored the opportunities offered by the associations sector in Asia.

“The newly launched Team Australia Associations Project between Tourism Australia and Australia’s convention bureau and centres meant TABEE was especially timely this year, giving the Australian industry a chance to learn more about Asia’s emerging association sector.”