SINGAPORE The two integrated resorts, Resorts World Sentosa (RWS) and Marina Bay Sands (MBS), have each formed exclusive partnerships with two other big entities – Suntec Singapore and Singapore Airlines (SIA) respectively.

RWS and Suntec Singapore will cross-sell each other to create business opportunities for both venues, while growing the international MICE business for Singapore as a whole. This will be done through joint sales calls, customized proposals and event concepts to international meeting planners.

Elena Arabadjieva, director of MICE at RWS, said: “Suntec Singapore has fantastic credibility in the market place with its many years of experience and excellent exhibition and convention facilities, while Resorts World Sentosa offers new meeting capacities amid world-class entertainment offerings and unique venues that have never before existed in Singapore.”

The MBS-SIA agreement, while mainly targeted at their existing customers and international leisure travellers, will promote Singapore as a major convention and tourist destination. Marina Bay Sands president and CEO, Thomas Arasi, said the partnership “brings together two premium, iconic brands synonymous with the Singapore brand and symbolic of the country’s tourism industry”.

See Singapore Analysis in the April edition of CEI Asia for more details