Event Launch of Singapore’s first integrated cloud computing marketplace for businesses 
Client A leading telecommunication provider 
Guests 150 industry partners and media 
Venue Convention centre ballroom 
Theme Where Ideas Become Reality 

The guest of honour, CEO and industry partners place their palms on sleek, transparent backlit acrylic columns, while a large, panoramic virtual backdrop shows an animation of their palms transforming into the outline of a cube.

At this time, a large cube rigged to the ceiling in the centre of the ballroom starts to light up from within, showing the silhouette of a lady dancing inside. The cube slowly glides down to the stage.

The cube opens to reveal a dancer, who climbs out and dances solo. Four more dancers appear from within the cube, joining her in an interactive sequence. Meanwhile, video animations and key messages are delivered on the panoramic screen along with spectacular lighting effects.

The launch climaxes with the unveiling of the product logo, which is an open cube displayed on screen amid a shower of confetti.