Event Fissler Annual International Marketing Conference
Client Fissler, Germany
Venue Ayana Resort and Spa, Bali
Group size 51
Date September 24-26, 2009




The brief
Fissler GmbH’s annual marketing conference hosted 51 of their top distributors and subsidiaries from Europe, Asia and the US to discuss marketing strategies, and present and publicise their new products.

Challenges
Stephan Luckenkotter, director of Fissler International's business division, says the event had to be planned carefully for the company to achieve their marketing goals, as it was crucial everyone was on the same page.

Luckenkotter visited Ayana earlier in the year for a tour of the resort including the Rock Bar, which was under construction. He says the impressive ocean views gave him the idea of holding a cooking class at the site. “I knew it would be an unforgettable activity, imprinted on the memory of all participants,” he says.

To prepare for the event, Ayana’s conference staff arranged for tools and ingredients to be moved to the bottom of the cliff. They transformed the open-top bar into a functional kitchen complete with Fissler cookware.

Fissler executives and distributors took part in the cooking class with five of the hotel’s chefs. They prepared dishes such as Risotto a la Milanese and Coq au Vin, before setting sail on a cruise up the coast to enjoy their meal on the open water.

Execution
“The check-in process for the group went smoothly thanks to the efficiency of hotel staff,” says Luckenlotter.

On the first night there was a welcome dinner at Ayana Villa. Prior to this, the participants attended a cocktail party on the Chandra Surya lawn and were then led to the dinner by traditional Balinese musicians and dancers in a procession.

“Hundreds of candles lined the pathway to the villa, where dining tables were laid out in landscaped gardens on the cliff tops,” says Kirsten Brocker, Fissler’s event organiser.

The cultural activities were designed to be fun and interactive. A traditional dance was performed where group participation was encouraged.

A full-day conference was held the following day in the newly renovated Ayana Ballroom. The meeting agenda consisted of a new product and project launch, marketing strategy familiarisation and business forecasting.

Comment
Luckenkotter says the whole event at Ayana was well executed and participants enjoyed the experience, thanks to the first-class service and unique activities available at the property.

“Ayana’s staff delivered flawless service, engaging the guests in every interaction and crafting memorable experiences,” Luckenkotter says.