SYDNEY Tourism Australia’s Business Events department is preparing to welcome more than 100 international buyers to Australia for Dreamtime 2009. The programme, to be held from October 12 to 16, is Tourism Australia’s leading trade-marketing event.

Tourism Australia’s head of Business Events Australia, Joyce DiMascio, said Dreamtime aims to generate future leads for Australia’s high-yielding business events sector. DiMascio said: “Dreamtime 2009 provides a rare and cost-effective opportunity for the Australian business events industry to tell their own incentive stories to qualified international buyers. Participants will enjoy a targeted environment in which to do business, demonstrate products or services and build relationships with key buyers from around the globe.”

Dreamtime 2009 will begin with a series of two-day familiarisation visits to destinations including Melbourne, Uluru, Brisbane, the Sunshine Coast, Adelaide and host city Sydney. Upon returning to Sydney, hosted buyers will then attend a one-day business forum followed by two days of individual meetings with representatives from Australian incentive suppliers.

DiMascio added: “The business forum has an educational focus for the Australian business events industry, with seminars on issues relating to holding incentives in Australia.” This will include a focus on Australia’s credentials for staging sustainable events, with host city Sydney tasked with delivering a low-carbon impact event.

Dreamtime was first held in Sydney in 1992 and was most recently held on the Gold Coast in 2006.

Visit businessevents.australia.com for more information