What are your main markets?
Asia Pacific, especially Malaysia.

How many staff do you have in Asia?
We have 30 staff in our Malaysia and Singapore offices, as well as local contacts in other Asian cities to support roadshows and regional conferences held outside these cities.

What type of events do you specialise in?
We started out organising technical conferences for the IT industry, after which we were engaged by different industries. Our services include online event registration management, technical show production/management, speaker management, sponsorship canvassing, hospitality management for incentive groups, themed dinners as well as corporate teambuilding challenges. We also specialise in high-level VIP itinerary management.

What is the best event you have done?
I consider the best events to be those with the best moments. One of these was creating a WiFi zone within a conference venue – something difficult to do about ten years ago.

Name some other recent clients.
Wella, CIMA World Conference, Kimberly-Clark, Cartoon Network, Chefs Association of Malaysia. 

Susan Chee is marketing services manager of Crystal Edge in Malaysia
www.crystaledge.net